LeoVegas signs agreement with Gig Comply to monitors advertising

GiG_LeovegasLeoVegas has signed an agreement with Gaming Innovation Group to use their affiliate marketing tool, GiG Comply.

GIG Comply is a compliance tool that monitors advertising partners towards regulatory bodies. The addition of the marketing tool reflects LeoVegas' commitment to responsible gaming. The marketing tool will help and strengthen its control over third-party advertising and further protect their brands from being marketed on sites that are not internationally compatible.

It was mentioned that LeoVegas wants stricter controls to combat offshore operators and the solution now makes it possible to scan and check connected websites or desired domains on a daily basis.

The Managing Director of GiG Media, Jonas Warrer, said: "We are happy to add LeoVegas to our growing number of partners and to support them in further protecting their brands and end-users. Our automated marketing and compliance technology will help to strengthen their affiliate marketing compliance, and ensuring that they comply with responsible gaming conditions."