The Gambling Commission strives to limit Facebook gambling ads

The Gambling Commission partners with Facebook to create guidance to limit the number of gambling-related adverts on the Facebook social media platform. The Gambling Commission announced that The guidance explains the different ways in which Facebook’s safety tools and settings can be adjusted within an individual account to control what a user can and can’t see in their Newsfeed. The guidance will help to mitigate the risk of exposure to gambling-related messaging and advertisements including:

  • Hide ads - from their Newsfeed, users can control which ads they see to ensure they are relevant and utilise the ‘Why am I seeing this ad?’ feature to hide all ads from a specific advertiser.
  • Ad Preferences tool - the different sections within this feature enables users to review advertisers they have recently seen ads from, as well as choosing to see fewer ads about a number of pre-determined topics.
  • Managing data - using the above feature, users can control how their data is used to show ads on and off Facebook, including whether they can be targeted based on certain attributes listed in their profile.

The Gambling Commission’s Chief Executive Neil McArthur said: “Protecting children and vulnerable people from being harmed or exploited by gambling is at the heart of what we do, which is why I challenged the industry to look at how they can make better use of technology to prevent gambling-related content and adverts being seen by those individuals". and added: "Partnering with Facebook to produce this guidance is a welcome step for us in order to offer consumers clear, practical advice, and I hope that this will help them limit the gambling-related content they see when using the platform.”