Aspire Global has increased ownership in Marketplay Ltd and Mr.Play

RELEASE DATE 28/08/2020

Aspire Global_Mrplay

Aspire Global increase holdings in Marketplay Ltd, from 40.0 to 49.9 percent of the shares. Marketplay Ltd, which owns Mr.Play, an iGaming and Sportsbook operator. is today one of the leading gaming brands operating within the Aspire Global’s platform. Aspire Global claims to have invested EUR 2 million to date and has now increased its shares to 49.9% by acquiring shares from the other shareholders for EUR 1 million and investing cash worth EUR 500,000 to Marketplay Ltd.

Tsachi Maimon, CEO of Aspire Global, said: “ is an excellent example of how we deliver on our growth strategy by leveraging on our strong position in the iGaming industry in new ways. has shown strong growth and is a well-known brand today. Since we have been one of the founders in this successful joint venture, it is a natural step to increase our ownership as the company matures.”

Aspire Global is providing the technology as well as a complete suite of in-house services such as bespoke CRM, multilingual customer support, and multi-market licenses, for both casino and sportsbook. Besides holding a part of the shares of the joint venture, Aspire Global also generates revenues from providing the technology and the core operational services on market terms.