Betway Partners changing regulatory landscape in the UK

Betway Partners

Betway Partners informs to reduce its affiliate base in the UK due to the changing regulatory landscape in the country. Betway Partners claims to meet evolving regulatory requirements within the UK as a key to their business strategy. They have taken this decision to ensure maintain the highest standards of marketing in compliance and responsible gambling perspective. The message states that they will continue to work with "selected partners", and assured that this announcement covers the vast majority of their UK affiliate database.

Betway Partners are grateful for the hard work and dedication all their partners have invested in promoting the Betway brand in the UK. They also told that this decision does not impact non-UK activity. As a result of this decision, B2U has stopped marketing Betway in the United Kingdom until further notice.

Jessica Santos Affiliate Marketing Administrator says to B2U: "Unfortunately working with a vast number of partners in the UK poses a risk to the output of marketing material and although you are a responsible partner, we need to reduce the number of affiliates we are keeping track of."