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Betsson strengthens - buys gig’s b2c business

Betsson Group - GiG brands

PRESSRELEASE - Betsson acquires Gaming Innovation Group’s (GiG) business to consumer (B2C) operations. GiG currently operates the brands Guts, Kaboo, Rizk and Thrills which are now acquired by Betsson. GiG is listed on the Oslo and Stockholm Stock Exchanges. The brands operate under licenses held in Malta, UK, Sweden and Germany (Schleswig-Holstein). The Rizk brand will soon be launched under licenses held in Spain and Croatia. Betsson acquire the GiG subsidiary Zecure Gaming Limited, where the assets, business activities, operations, front-end and middleware technology and gaming licenses attributable to the B2C operations for providing online gambling through the acquired brands will be transferred.

Through this acquisition, Betsson will continue to consolidate its position in key markets and open up for more opportunities with different brands in Spain and Croatia. Further, Betsson intends to integrate its own proprietary sportsbook and payment platforms with the GiG platform. This will enable Betsson to offer its technologies to potential B2B clients of GiG. Part of the acquired business is conducted in markets where Betsson already operates which allows for release of synergies.

Pontus Lindwall, CEO of Betsson AB says: We believe this deal offers a good opportunity for Betsson to consolidate, at good value, where we can create synergies and apply our core B2C skills and marketing insights to scale these assets to their true potential.