Betsson strengthens - buys gig’s b2c business

PRESSRELEASE - Betsson acquires Gaming Innovation Group’s (GiG) business to consumer (B2C) operations. GiG currently operates,,, and which are now acquired by Betsson Group. As a company, GiG is listed on the Oslo and Stockholm Stock Exchanges. The brands operate under licenses held in Malta, UK, Sweden, and Germany (Schleswig-Holstein). Through this acquisition, Betsson will continue to consolidate its position in key markets and open up for more opportunities with different brands in Spain and Croatia. Further, Betsson intends to integrate its own proprietary sportsbook and payment platforms with the GiG platform. This will enable Betsson to offer its technologies to potential B2B clients of GiG.

Pontus Lindwall, CEO of Betsson AB says: We believe this deal offers a good opportunity for Betsson to consolidate, at a good value, where we can create synergies and apply our core B2C skills and marketing insights to scale these assets to their true potential.

Betsson Group