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Gambling VIP program will be banned in the UK?


The Guardian reports that The Gambling Commission is considering whether to ban VIP schemes in Britain after collecting data from betting firms, including one that took 83% of all deposits from 2% of its customers. The report, which has emerged as the government prepares to review gambling legislation, reveals for the first time the extent to which the industry relies on VIP schemes. B2U takes note that The ban of VIP schemes has already been adopted in regulated countries like Sweden during 2019. The losers of a VIP ban are players who benefit from loyalty programs and the gaming companies themselves.

The Labour MP Carolyn Harris said: “This report shows how completely reliant the industry is on people with gambling problems and that they are profiteering from them. As the Gambling Commission has itself suggested these practices should be banned to protect problem gamblers and stop the transfer of money from vulnerable addicted gamblers directly into the pockets of the online gambling industry.”