Ellmount Gaming acquires Highroller.com in a EUR 7 million deal
This was announced by Gaming Innovation Group Inc (GIG) on Tuesday. As part of the deal, Ellmount Gaming will become a GiG B2B customer and continue to operate Highroller with GiG's Platform Services, Front End solution and Managed Services. In the message it stated that Highroller.com will initially remain as an operator under GiG’s licences with a long-term white label agreement and is planned to be migrated to Ellmount Gaming’s licences following regulatory approval.
Furthermore, it was stated that this divestment is part of GiG’s strategy to increase brand equity for Rizk.com in the casino category in select markets, in order to improve earnings quality and margins, through increased customer engagement and loyalty. Elmount Gaming also operates CasinoRoom.com, which is licensed and regulated in Malta, Curacao and the United Kingdom.
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