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The UK Gambling Commission clarifies free-to-play games

UK Gambling Commission

The UK Gambling Commission clarifies free-to-play games clarifies the matter of free-to-play games being available through gambling affiliates. The UK Gambling Commission clarifies free-to-play games has been made aware that licensees may be benefitting from affiliate advertising models which offer free-to-play versions of real money games on their websites without the necessary accompanying age verification of users.

The LCCP (Licence conditions and codes of practice) changes on age verification on 7 May mean that remote licensees must now ensure that they have verified the age of any customer before the customer can access the licensee’s free-to-play games. LCCP Social responsibility code provision 1.1.2 states.

‘’Licensees are responsible for the actions of third parties with whom they contract for the provision of any aspect of the licensee’s business related to the licensed activities.’’ Also that licensees must “require the third party to conduct themselves in so far as they carry out activities on behalf of the licensee as if they were bound by the same license conditions and subject to the same codes of practice as the licensee”.

  • Licensees should therefore ensure the new LCCP provisions on free-to-play games are applied to gambling affiliates they employ. 
  • You should take steps immediately to ensure that your free-to-play games cannot be accessed by children and young people via affiliate’s websites.
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