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PokerStars announces a new partnership with UFC

PokerStars - UFC

PokerStars, the flagship poker brand of The Stars Group and UFC, the world’s premier MMA organization has announced a new sponsorship. It is stated that PokerStars becomes UFC’s first-ever Official Poker Partner, creating a new sponsorship category. It is further said that PokerStars will have a branded presence at UFC’s final Pay-Per-View event of 2018, UFC® 232: JONES vs. GUSTAFSSON 2, which takes place from T-Mobile Arena in Las Vegas on Saturday, December 29.

Christopher Coyne, Chief Marketing Officer of Stars Interactive:
“UFC and PokerStars have a lot in common. We want to thrill and entertain, both in our products and customer experience. UFC is the world’s leading MMA promoter with millions of fans and followers around the globe, while PokerStars is the heavyweight of online poker. It’s a classic combination.”