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Royal Panda - UK Affiliate Guidelines

Royal Panda logo

Royal Panda's Guidelines for Affiliate Partners Promoting UK. Make sure to follow the instructions below.


  • Display an 18+ logo
  • An 18+ logo must be displayed prominently on all your pages.


Images
Do not display any images that feature a picture of the panda, or images that could be deemed to appeal to children. i.e. cartoon characters

  • Display significant terms
  • Display significant terms relating to promotions. Significant terms are:

Bonuses
18+, first deposit only, T&Cs apply. Casino bonus: min. £10, max. £100. Bonus/free spins
winnings wagering requirement: x35. Max. bonus bet: £5, can vary. Free sports bet:
Minimum deposit and stake £20 (min odds 2.0). Credited after all qualifying bets settled.

  • Link to terms and conditions


Any page mentioning bonuses must link to the full terms and conditions within one click. You can find links that are compliant under Media ID – 3329.

  • Restrict adds that create urgency

Starting from April 2 2018, the UK Gambling Commission is cracking down on the language you use that may express urgency to a player. This largely related to promotions that are under a time limit.

Words to avoid in your promotions include:

• Hurry
• Quick
• Running Out
• Fast
• Last Chance
• Never again

Responsible Gambling Message
On any page or advert advertising gambling, please include a Responsible Gaming Message or a reference to www.begambleaware.org. This can be placed in your footer, but should not be hidden in small print.

Extra Reading
The most important points are listed above, but please also take a look at the CAP code, and take action if needed. This includes sections on misleading advertising, social responsibility and legality around gambling promotions.