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Royal Panda - UK Affiliate Guidelines

Royal Panda logo

Royal Panda's Guidelines for Affiliate Partners Promoting UK. Make sure to follow the instructions below.

  • Display an 18+ logo
  • An 18+ logo must be displayed prominently on all your pages.

Do not display any images that feature a picture of the panda, or images that could be deemed to appeal to children. i.e. cartoon characters

  • Display significant terms
  • Display significant terms relating to promotions. Significant terms are:

18+, first deposit only, T&Cs apply. Casino bonus: min. £10, max. £100. Bonus/free spins
winnings wagering requirement: x35. Max. bonus bet: £5, can vary. Free sports bet:
Minimum deposit and stake £20 (min odds 2.0). Credited after all qualifying bets settled.

  • Link to terms and conditions

Any page mentioning bonuses must link to the full terms and conditions within one click. You can find links that are compliant under Media ID – 3329.

  • Restrict adds that create urgency

Starting from April 2 2018, the UK Gambling Commission is cracking down on the language you use that may express urgency to a player. This largely related to promotions that are under a time limit.

Words to avoid in your promotions include:

• Hurry
• Quick
• Running Out
• Fast
• Last Chance
• Never again

Responsible Gambling Message
On any page or advert advertising gambling, please include a Responsible Gaming Message or a reference to This can be placed in your footer, but should not be hidden in small print.

Extra Reading
The most important points are listed above, but please also take a look at the CAP code, and take action if needed. This includes sections on misleading advertising, social responsibility and legality around gambling promotions.