Betsson subsidiaries launches new mobile sportsbook

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Betsson's subsidiaries have launched a new mobile sportsbook. This includes their sports brands Betsson, Betsafe, and Nordicbet. The main improvements: Easy of use, better user interface, and speed. The new mobile sportsbook is built on the proprietary front-end technology framework OBG. Ulrik Bengtsson, CEO, and President, Betsson AB: "This is a major improvement of the mobile sportsbook. The timing of the launch is good as the English Premier League starts this weekend and the customers have already shown that they like the upgrade. We expect to see the full effect of the new mobile sportsbook in the fourth quarter"